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This practical guide to writing, unlike any other in its field, will show you how to write with ease and confidence. Author Dr. Julie Miller details a simple but proven system anyone can use to move from initial idea to preliminary outline to finished piece. A special section, Business Writing That Sells!, written by Jonathan Todd will show you how to sell better, sell more, and sway opinion!
Geared toward busy people who need to produce a polished product quickly, Business Writing That Counts! is full of practical tools, an e-biz section, apropos quotes, and some very funny writing. Readers get to have a good time and put their fear of writing behind them once and for all! A great book for any professional who needs to write. Fourth Edition
Book Publishers Network, 2006 Author: Dr. Julie Miller Contributing Author: Jonathan Todd "Being the Executive Chef for the Bellagio Hotel in Las Vegas comes with tremendous written communication responsibilities. Business Writing That Counts! teaches new methods of writing that help people become elegantly persuasive. Jonathan Todd's special section on sales psychology as applied to business writing is exceptionally valuable for people who need to communicate quickly while promoting their perspective, position or needs. The Bellagio is known as the ultimate high class destination. Our managerial communication is expected to be of the highest caliber. If you need to sell or market better in emails, proposals or letters - Business Writing That Counts! is the quintessential guidebook." |
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