DIY for Your Copyediting? More like, Oh My!

I never mince words when it comes to my opinion on checking your own writing, along with all business writing that represents you and your company. You or a trusted manager should review everything that leaves your building, whether it departs in an envelope, on a billboard, on video or virtually through electronic communication. The reason you should review everything is to ensure quality, but mostly the tone and accuracy of your messages. Whether you rely on professionals or staff to check your business writing for spelling, grammar and general facts – important copyediting tasks – is up to you. But let me give you a good example of why you need professional copyediting and why you need, w

How to make your graphs and charts come alive!

Illustrate Your Ideas It’s always been important to illustrate your ideas in writing to make points clear. Can you picture a children’s book with no illustrations? And who hasn’t attended a business meeting or seminar where the uninspired (or inexperienced) presenter posted slides that he or she then read verbatim? To illustrate your ideas in business writing, you use examples, charts, images or infographics to help explain or emphasize your point. Let’s look at a few examples. Advertising naturally comes to mind. Imagine selling the cool refreshment of a soda, sparkling water or beer without the visual of the beverage pouring over ice in a glass, or into a frosty mug, along with accompanyin

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