Remember the Reader – and the Cheese!

You've got a Friday deadline on marketing copy for a new product your company unveils next month. And you've been given a list of product features that you must include. Under pressure, you manage to list the features to please your bosses. But will your writing inform and inspire readers? Have you told potential customers anything they want to know? How effective are your words if you write them purely with internal dictates in mind? When you take your writing to the next level, you recognize the importance of your reader. Let's face it – your writing has goals, but if your intended audience fails to read your words, becomes confused by them or simply doesn't care about the points you make,

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