June 19, 2020

“I wish I could rewind the clock and do it differently.” Bob, CEO of a mid-size organization lamented to his former colleague, Rick.  A week earlier he had sent out an internal memo warning that things were about to change. Their entire industry would soon be affected due to emerging government regulations.

The day after the memo was sent, worst cas...

June 5, 2020

We recently wrote about misused words. But what about tired, overused words and phrases? Take Your Writing to the Next Level! by replacing overused words with action verbs and specific phrases. If you have something to say, just say it!

Tired and Boring Words

In addition to "good" and "great," writers overuse several superlatives. These include bad,...

March 5, 2020

Let's face it: business writing includes lots of figures and statistics. Business Writing That Counts! can guide business writers into more effective ways to influence and persuade on paper with webinars such as "Writing that Sells!" Learn how to present numbers consistently and to understand the meaning of words that indicate quantity or frequency...

February 10, 2020

We can teach you how to craft clear and professional emails, and we do so in our Email Writing That Counts! online course and several of our webinars. Among our top lessons is how to close, or how to get readers to act.

However, readers can't act if they never open the email. So, how do you compose email messages that recipients open and read? Here...

January 23, 2020

Grammar can be tricky, but we have an online course to ease the pain. Grammar That Counts! walks business writers through the most important grammar principles. Why are grammar rules important? Let's take a look at action and linking verbs as an example.

What Is the Difference?

Action verbs describe, well, action. You picture in your mind the intent....

December 12, 2019

Good business writers know how to break up text so that it looks more readable and is more logical. Our Business Writing That Counts! webinar series breaks these skills down into the parts that make effective paragraphs, such as writing with clarity and streamlining the process. Here are some tips for making your paragraphs perform:

Start with Basi...

November 11, 2019

One of our popular webinars, Writing That Sells!, helps business riders persuade with words and expressions that motivate readers to act. And when business writers talk quantity or quality, as they often do in marketing and advertising, do they always take measure of the words they use? We suggest you get creative with your writing that sells, but...

October 4, 2019

Often, it is easy to spot the plural in a sentence: Our online courses can help improve your grammar skills. Sometimes, however, business writers are faced with collective nouns and confusion on how to use proper grammar around those nouns.

Verb Agreement

Selecting the verb for a collective noun, or a phrase including a collective noun, can confuse s...

September 4, 2019

Business email messages have replaced letters – and sometimes phone calls. I can't emphasize enough how important it is to make sure your email messages are accurate and effective. We cover email writing from start to finish in our online course Email Writing that Counts! and focus down to details like email best practices and avoiding snafus in se...

August 8, 2019

To Take Your Writing to the Next Level, you need to know how to maintain a main point or theme and get readers to act. This means making sure your writing stays on point, flows well and transitions from one portion of your main theme to another.

Keeping a good flow to your business writing means using transition words, sentences or paragraphs. Think...

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