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May 15, 2017

You've got a Friday deadline on marketing copy for a new product your company unveils next month. And you've been given a list of product features that you must include. Under pressure, you manage to list the features to please your bosses. But will your writing inform and inspire readers? Have you told potential customers anything they want to kno...

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January 23, 2020

December 12, 2019

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