August 27, 2018

At Business Writing That Counts! we believe strongly in using tools like idea mapping to outline writing assignments, or at least brainstorm and corral your main thoughts, themes and points.

Even after preparing to write, it’s so easy to get hung up on your first iteration. Often, business writing is critical to the company’s goals or the writer’s c...

August 3, 2018

We’ve spent lots of time on our blog and in our workshops and online courses helping business writers compose better, clearer email messages and writing subject lines that make readers open a message. But like any conversation or first impression, how your email ends really sets the tone for how it’s perceived or whether the reader takes the action...

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