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June 21, 2016

Email has become the most important vehicle for business communication. When done well, email messages can increase sales and goodwill or communicate essential information. But poorly written messages can lead to misunderstandings, damage relationships or worse: They won’t get read at all.

1. Readers judge email as they do any business communication...

February 17, 2016

Writing with clarity is essential, but writing with brevity is more difficult, especially in business writing. For example, a manager might be so concerned about covering all bases that he or she uses too many words or vague sentences and concepts. Sure, it's important that business writing be accurate, but it's also important to keep communication...

October 1, 2015

This month’s social media spotlight is on the platform designed for business networking, LinkedIn. The publicly held company was launched in May 2003. During the first quarter of 2015, the company reported that it had 364 million members around the world.

 

Because LinkedIn serves as a virtual networking tool, it helps businesspeople connect wit...

August 26, 2015

 

Let’s face it: One of the most difficult aspects of English writing is the misuse and abuse of words. For nearly every rule, there’s an exception. But that doesn’t excuse business writers from proper use of commonly confused words.

 

Let’s look at five of the worst gotchas in business writing:

 

Who/that: It has become common in popular writing to see...

May 27, 2015

Sure, most employers find value in the performance of employees, such as showing responsibility, skill and loyalty to the company. But there are many instances in which employees—or candidates hoping to become employees at a company—must use their writing skills to impress employers. In fact, a 2010 MetLife Survey  revealed that 97% of executives r...

April 14, 2015

I never mince words when it comes to my opinion on checking your own writing, along with all business writing that represents you and your company. You or a trusted manager should review everything that leaves your building, whether it departs in an envelope, on a billboard, on video or virtually through electronic communication.

 

The reason you sho...

April 8, 2015

 Illustrate Your Ideas

 

 

It’s always been important to illustrate your ideas in writing to make points clear. Can you picture a children’s book with no illustrations? And who hasn’t attended a business meeting or seminar where the uninspired (or inexperienced) presenter posted slides that he or she then read verbatim?

 

To illustrate your ideas in bus...

January 27, 2015

As the New Year gets into full swing, here are two great books to have on your shelf. These work for writers and those aspiring to improve their business writing or prose.

 

One is “Gwynne’s Grammar: The Ultimate Introduction to Grammar and the Writing of Good English” (Knopf). Making the case to a return to the “serious business” of good grammar, N....

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January 23, 2020

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