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June 19, 2017

As Will Rogers said, "You never get a second chance to make a first impression." And training in networking or other interpersonal skills often focuses on how to improve that first handshake, introduction or the beginning of a presentation.

First impressions also count in writing. And especially in email messages, which can be the virtual versions o...

June 28, 2016

Five Reasons Why Grammar Still Matters

Digital communication has shortened messages and made writing less formal in many situations, including business writing. Despite changes to how we write, or how many words it takes, grammar is no less important. In fact, one could argue that even more emphasis on grammar is needed at a time when attention decl...

June 21, 2016

Email has become the most important vehicle for business communication. When done well, email messages can increase sales and goodwill or communicate essential information. But poorly written messages can lead to misunderstandings, damage relationships or worse: They won’t get read at all.

1. Readers judge email as they do any business communication...

April 4, 2016

You want your email message read, and usually you want a response. That’s especially true in marketing messages.  How do you increase your read and respond rate?

 

One way to ensure email responses is to write at the third-grade level, say the people who created the Boomerang mail plug-in. The reason isn’t necessarily related to literacy, but to simp...

February 17, 2016

Writing with clarity is essential, but writing with brevity is more difficult, especially in business writing. For example, a manager might be so concerned about covering all bases that he or she uses too many words or vague sentences and concepts. Sure, it's important that business writing be accurate, but it's also important to keep communication...

September 14, 2015

Critical business and sales emails won’t work for you or your company if nobody opens the message. If you consider that some of your top clients or prospects receive upwards of 100 messages a day, you get why a savvy, effective subject line is the key to email open rates. 

Here are six tips sure to help:


1. The best advice is to get to the point....

August 26, 2015

 

Let’s face it: One of the most difficult aspects of English writing is the misuse and abuse of words. For nearly every rule, there’s an exception. But that doesn’t excuse business writers from proper use of commonly confused words.

 

Let’s look at five of the worst gotchas in business writing:

 

Who/that: It has become common in popular writing to see...

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January 23, 2020

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