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June 21, 2016

Email has become the most important vehicle for business communication. When done well, email messages can increase sales and goodwill or communicate essential information. But poorly written messages can lead to misunderstandings, damage relationships or worse: They won’t get read at all.

1. Readers judge email as they do any business communication...

April 4, 2016

You want your email message read, and usually you want a response. That’s especially true in marketing messages.  How do you increase your read and respond rate?

 

One way to ensure email responses is to write at the third-grade level, say the people who created the Boomerang mail plug-in. The reason isn’t necessarily related to literacy, but to simp...

February 11, 2016

Instantaneous messages on social media or through email can be fraught with errors and create misunderstandings. Learning to write effectively for business is so important largely because written messages lack the nuances of volume, tone, facial gestures and body language.

 

Today, we use email to communicate about all sorts of important matters. The...

September 14, 2015

Critical business and sales emails won’t work for you or your company if nobody opens the message. If you consider that some of your top clients or prospects receive upwards of 100 messages a day, you get why a savvy, effective subject line is the key to email open rates. 

Here are six tips sure to help:


1. The best advice is to get to the point....

March 10, 2015

 

In a recent post, I talked about how easy it is to misunderstand the tone and intent of email without the verbal and body language cues we pick up when talking in person. As a result, it’s easy to feel defensive and respond hastily to business emails. Sometimes, there is just too much at stake, so I suggest you simmer before sending, and further t...

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January 23, 2020

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