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April 4, 2016

You want your email message read, and usually you want a response. That’s especially true in marketing messages.  How do you increase your read and respond rate?

 

One way to ensure email responses is to write at the third-grade level, say the people who created the Boomerang mail plug-in. The reason isn’t necessarily related to literacy, but to simp...

February 17, 2016

Writing with clarity is essential, but writing with brevity is more difficult, especially in business writing. For example, a manager might be so concerned about covering all bases that he or she uses too many words or vague sentences and concepts. Sure, it's important that business writing be accurate, but it's also important to keep communication...

September 14, 2015

Critical business and sales emails won’t work for you or your company if nobody opens the message. If you consider that some of your top clients or prospects receive upwards of 100 messages a day, you get why a savvy, effective subject line is the key to email open rates. 

Here are six tips sure to help:


1. The best advice is to get to the point....

August 12, 2015

 

Learning a new language is never easy. Learning to think fast, read and write in a new language to keep pace in your job with native speakers is a tough, but often essential, undertaking. Consider the following five tips to help improve your English, especially essential business writing skills. And by the way, these tips work for native English s...

March 25, 2015

It’s not alright…ah…all right…to make these mistakes: 

  1. Ahold:  Either it’s two words (I’ll get a hold of him later) or it’s simply hold (Get hold of yourself!)

  2. Alot:  It’s two words. (A lot of people forget that.)

  3. Alright:  All right is always two words.

  4. Being that:  Since or because is what you want...

March 10, 2015

 

In a recent post, I talked about how easy it is to misunderstand the tone and intent of email without the verbal and body language cues we pick up when talking in person. As a result, it’s easy to feel defensive and respond hastily to business emails. Sometimes, there is just too much at stake, so I suggest you simmer before sending, and further t...

January 27, 2015

As the New Year gets into full swing, here are two great books to have on your shelf. These work for writers and those aspiring to improve their business writing or prose.

 

One is “Gwynne’s Grammar: The Ultimate Introduction to Grammar and the Writing of Good English” (Knopf). Making the case to a return to the “serious business” of good grammar, N....

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January 23, 2020

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