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September 14, 2015

Critical business and sales emails won’t work for you or your company if nobody opens the message. If you consider that some of your top clients or prospects receive upwards of 100 messages a day, you get why a savvy, effective subject line is the key to email open rates. 

Here are six tips sure to help:


1. The best advice is to get to the point....

March 25, 2015

It’s not alright…ah…all right…to make these mistakes: 

  1. Ahold:  Either it’s two words (I’ll get a hold of him later) or it’s simply hold (Get hold of yourself!)

  2. Alot:  It’s two words. (A lot of people forget that.)

  3. Alright:  All right is always two words.

  4. Being that:  Since or because is what you want...

January 27, 2015

As the New Year gets into full swing, here are two great books to have on your shelf. These work for writers and those aspiring to improve their business writing or prose.

 

One is “Gwynne’s Grammar: The Ultimate Introduction to Grammar and the Writing of Good English” (Knopf). Making the case to a return to the “serious business” of good grammar, N....

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January 23, 2020

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