Our webinars on Email Best Practices and Crafting Emails that Stand Above the Noise lead business writers to new techniques for improving the effectiveness of their emails. Naturally, we cover wording, tone, what to avoid, and crafting subject lines that engage readers. We also address the all-important close, or sign-off. Consider these 4 tips: 1. Match Your Sign-off to Overall Tone. If your email message is professional (as it should be!) or even formal, your closing shoul