CEOs are cautious and typically diplomatic by nature. But this caution can lead to unclear, jargon-filled writing that can, at times, say pretty much nothing at all. With a trained in-house business writing advocate through our licensing program, everyone from the CEO down can begin to write clearly and effectively. After all, the point of writing a message is to create action, even if the purpose is to convey information only. Like radio waves or Wi-Fi signals, the informati