We writers don’t get enough respect. At least that’s what I thought when I wrote articles for newspapers and periodicals. The editors kept yammering on about white space this, white space that. Worse, they cut my precious prose to add it! I called it the tyranny of the editors. You can’t have an article without words, I said. Then, they set me straight: Words are more readable when bathed in white space. Think of it as oxygen for readers’ eyes. Why? Because too much text cram

Once you complete a business writing task, you probably feel proud and even a little in love with how well it reads. But what if you went way over in word or page count? At Business Writing That Counts! we teach our clients how to tighten and trim their writing for maximum effect—at minimum length. Regardless of word count requirements, concise writing simply is more professional and more likely to keep a reader on the page or screen. In particular, emails and blog posts sho