It's pretty easy to take visual cues from an audience when you stand before them to speak, but how about when you prepare written words for the same group? Business Writing That Counts! give you the tools you need to write effectively, but only you can assess your audience and set the tone for your communication with that audience. Why Tone Matters Take all the time you like to prepare key points that make readers respond or turn to your way of thinking, but make it too forma