Simple Synonyms Specify Meaning

Business writing is not the same as casual conversation, although it shouldn't sound academic either. In Business Writing That Counts! live webinars and online classes, we help writers produce effective communication. One way to ensure your writing counts is to be more specific in word choice than you might be in conversation. You see, in everyday speaking, we rely on a consistent and limited vocabulary. But when you write to seek results, you need to expand your vocabulary. Choose words that illustrate specific meaning and mix up your adjectives. Select synonyms and make your writing more specific and engaging; here's how: Instead of: Good (or great). Multiple words can explain how "good" s

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