We can teach you how to craft clear and professional emails, and we do so in our Email Writing That Counts! online course and several of our webinars. Among our top lessons is how to close, or how to get readers to act. However, readers can't act if they never open the email. So, how do you compose email messages that recipients open and read? Here are four tips: Subject them to a strong subject line. Get clever enough to spark their interest but not so clever they have no id