Open the Email, Close the Sale

We can teach you how to craft clear and professional emails, and we do so in our Email Writing That Counts! online course and several of our webinars. Among our top lessons is how to close, or how to get readers to act. However, readers can't act if they never open the email. So, how do you compose email messages that recipients open and read? Here are four tips: Subject them to a strong subject line. Get clever enough to spark their interest but not so clever they have no idea what your email is about. Show value or a sense of urgency for better email open rates. "5 Ways to Add Color to Your Dining Room" or "Free Shipping Ends at Midnight." Apply business writing principles. The same tips w

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