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March 5, 2020

Let's face it: business writing includes lots of figures and statistics. Business Writing That Counts! can guide business writers into more effective ways to influence and persuade on paper with webinars such as "Writing that Sells!" Learn how to present numbers consistently and to understand the meaning of words that indicate quantity or frequency...

February 10, 2020

We can teach you how to craft clear and professional emails, and we do so in our Email Writing That Counts! online course and several of our webinars. Among our top lessons is how to close, or how to get readers to act.

However, readers can't act if they never open the email. So, how do you compose email messages that recipients open and read? Here...

January 23, 2020

Grammar can be tricky, but we have an online course to ease the pain. Grammar That Counts! walks business writers through the most important grammar principles. Why are grammar rules important? Let's take a look at action and linking verbs as an example.

What Is the Difference?

Action verbs describe, well, action. You picture in your mind the intent....

December 12, 2019

Good business writers know how to break up text so that it looks more readable and is more logical. Our Business Writing That Counts! webinar series breaks these skills down into the parts that make effective paragraphs, such as writing with clarity and streamlining the process. Here are some tips for making your paragraphs perform:


Start with Basi...

November 11, 2019

One of our popular webinars, Writing That Sells!, helps business riders persuade with words and expressions that motivate readers to act. And when business writers talk quantity or quality, as they often do in marketing and advertising, do they always take measure of the words they use? We suggest you get creative with your writing that sells, but...

October 4, 2019

Often, it is easy to spot the plural in a sentence: Our online courses can help improve your grammar skills. Sometimes, however, business writers are faced with collective nouns and confusion on how to use proper grammar around those nouns.

Verb Agreement

Selecting the verb for a collective noun, or a phrase including a collective noun, can confuse s...

September 4, 2019

Business email messages have replaced letters – and sometimes phone calls. I can't emphasize enough how important it is to make sure your email messages are accurate and effective. We cover email writing from start to finish in our online course Email Writing that Counts! and focus down to details like email best practices and avoiding snafus in se...

August 8, 2019

To Take Your Writing to the Next Level, you need to know how to maintain a main point or theme and get readers to act. This means making sure your writing stays on point, flows well and transitions from one portion of your main theme to another.

Keeping a good flow to your business writing means using transition words, sentences or paragraphs. Think...

July 7, 2019

It sounds like common sense, but we see plenty of business writers who need help remembering the reader. In our webinars, especially in Tips and Trends in Business Writing and our Business Writing that Counts! series, we help writers learn how to focus on readers and the reasons they are producing written communication.

Why do we keep coming back to...

June 5, 2019

Business writers are among the most guilty in using "not" and similar words to hedge bets, but our Take Your Writing to the Next Level! webinar and online writing courses can help you find alternative and positive ways to say what you really mean and avoid ambiguity. This includes learning to eliminate the double negative.

What Is a Double Negative?

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January 23, 2020

December 12, 2019

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