Take Measure of These Word Uses

One of our popular webinars, Writing That Sells!, helps business riders persuade with words and expressions that motivate readers to act. And when business writers talk quantity or quality, as they often do in marketing and advertising, do they always take measure of the words they use? We suggest you get creative with your writing that sells, but also take measure of some fact- and number-related word choices. Over, More Than: One of the most common misuses of quantitative words is “over.” For example, “we sold over 200 cars last month.” Sure, the number of cars sold was greater than 200, but use of the word over brings to mind a car jumping a line of other cars at a Monster Truck rally. Th

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