Focus on the Reader for Business Writing Success

It sounds like common sense, but we see plenty of business writers who need help remembering the reader. In our webinars, especially in Tips and Trends in Business Writing and our Business Writing that Counts! series, we help writers learn how to focus on readers and the reasons they are producing written communication. Why do we keep coming back to the reader? Well, there is the obvious customer-first, customer-focused reason for keeping your reader foremost in mind, whether you are writing an instruction manual for a product or a video script for sales. But it is so much more. You know what you want your readers to do – the action they should take after reading your writing – but do you kn

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