Like a good movie, the beginning and end of an email message tend to draw the most attention and stick in the memory. At Business Writing That Counts! we help writers learn to craft better email subject lines, greetings, sign-offs and all the content between. It's easy to focus on the body of an email, and that's OK. But it also helps to go back and make sure your "sign-on," or greeting and subject, and the sign-off are effective, causing readers to act and appearing in the a