Happy New Year. I thought I would start out the year with just a fun topic. So enjoy! And, as you know at Business Writing That Counts! we help business writers say what they mean with our corporate online courses and Train-the-Trainer licensing program. Clear, concise writing is your most effective means to a desired end. Of course, some business writing requires a little pizazz to keep readers engaged. Take sales writing, for instance. We have a few fun expressions in the