Six Subject Line Tips that Work

1. The best advice is to get to the point. For business communications in particular, it’s best to let recipients know what the message is about. That way, they can discern easily when scrolling through a list of messages whether your email needs immediate attention. It’s not a good idea to trick or deceive to get people to open your message. One study a few years back found that a clear subject line led to more than 500 percent greater open rates than clever ones. 2. And keep it brief. Studies have shown that subject lines should be brief, but there is a limit. In other words, don’t aim for so few words that your message is unclear; two words are not necessarily better than five. Try to ke

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